
LOS ANGELES and PONTE VEDRA BEACH, Fla., Sept. 12, 2017 -- The PGA TOUR and mitú, the leader in creating mainstream entertainment for young Latinos, today announced a strategic partnership that will look at golf and the PGA TOUR through a Latino lens. The partnership is intended to bring the players, tournaments and fan experiences of the TOUR to a cross-cultural audience in an authentic and relatable way.
The partnership will include content development and distribution, as well as data transparency and insights that will provide the PGA TOUR with unique intelligence about this influential demographic and how it reacts to the stories and experiences of golf and its world class athletes.
The PGA TOUR and mitú will launch their partnership with the debut of "Watcha Golf," a series featuring TOUR members Jon Rahm, Jhonattan Vegas and Camilo Villegas, who will be facing a team of Latino comedians in an unusual challenge where some of the misconceptions and realities of golf will collide.