(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils TOUR B series golf balls, the most innovative and performance oriented offerings in company history, which will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.
The new series includes four models – TOUR B X, XS, RX and RXS – which replace the company’s storied B330 lines and provide unmatched feel, accuracy and distance over competitors. As with all Bridgestone models, the company utilized data from more than 3 million in-person and online ball fittings in the R&D process to determine how specific characteristics would benefit different players. In addition, they used white label surveys to gauge and fulfill exact needs of customers.
TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. Compared to the B330 and B330-S predecessors, the X and XS provide more spin and greenside control due to softer urethane cover formulation, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The X is for those players looking for more accuracy off the tee while the XS provides extra length.