
The latest survey found both golfers and non-golfers have an increased interest in traditional golf after playing Topgolf
DALLAS, Jan. 18, 2018 -- Non-golfers are taking a swing at the game and experienced golfers are playing more often after visiting global sports entertainment leader Topgolf®, according to a survey recently conducted for Topgolf by the National Golf Foundation.
The NGF research offered a look at two types of Topgolf guests: those who play traditional on-course golf (golfers) and those who don't (non-golfers). The survey found that, among Topgolf guests, 29 percent of golfers say that playing Topgolf leads them to play more traditional golf. Almost a quarter of golfers, 23 percent, follow the sport more closely as a result of playing Topgolf. More than half of the non-golfers surveyed, 53 percent, say that playing Topgolf has positively influenced their interest in playing traditional golf.
"It's very exciting to have once again verified that Topgolf increases non-golfers' interest in playing golf on a green grass course. Topgolf's success is proof that interest in the traditional game is massive, and Topgolf is an approachable place where golf's 'latent demand' activates that interest," said Greg Nathan, NGF's chief business officer. "The golf industry is incredibly fortunate to have Topgolf and other approachable off-course options as a bridge to help turn non-golfers into passionate golfers."