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There’s a reason you don’t see the pros playing two- to three-year-old drivers. If they want to climb leaderboards, they know they need the best equipment.

In fact, a driver that’s several generations old can perform significantly poorer when it comes to shot distance and dispersion, especially if it’s poorly fitted or worn.

To a degree, this reality applies to amateur golfers too. The evolution of driver science and proper club fitting—even over just the last few years—is having big impacts on distance and accuracy for all levels of golfers.

The difference between generations

Let’s be clear: we’re not saying the driver you bought last season is obsolete. But testing, like from our recent M3 versus M5 comparison, shows new technology produces real, measurable gains.

To give a design example, the generation-old M3 driver has a center of gravity (CG) near the back-center of the club. This placement is a good thing, because having the CG back helps increase moment of inertia—a measure of forgiveness. But the M3 also features a more contoured head in which the CG is higher, and it generates more spin. For golfers who need to reduce spin, it’s simply not going to be the right fit.

In some of 2019’s new drivers, like the TaylorMade M6, engineers added mass in lower, more forward parts of the driver head to better optimize the CG for players who need it. This one adjustment reduced spin and delivered more forgiveness. Better yet? The newer model produces more ball speed than its predecessors.

Bridgestone’s Reformulated e6 Golf Ball Will Delight Slower Swing Speed Players Who Seek Maximum Distance and Super Soft Feel

COVINGTON, Ga. – (May 6, 2019) - Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that it has reformulated its e6 golf ball to afford fantastic value for moderate-swing-speed players who seek maximum driving distance and buttery soft feel.

The new Bridgestone Golf e6 features a 2-piece, low-compression construction to ensure that players with slower swing speeds can fully activate the core on tee shots, delivering increased distance throughout the bag. The new ball also provides players with a super soft feel thanks to its low compression core.

“The e-Family of Bridgestone golf balls keeps getting better and better,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf. “With the recent introduction of e12 SOFT and SPEED, we’ve ensured that players who love the feel and playability of a 3-piece, surlyn construction golf ball have two distinct swing speed options in our e-product lineup. In addition, now we have reformulated the e6 to provide a more economical option for consumers who are seeking distance and super soft feel.”

Complementing the new e6 golf ball is the slightly lower compression e6 LADY. Delivering the same reliable distance with an even softer feel, the e6 LADY is designed to help female players get the ball air born easier and provide added distance on shots where it is needed most.

Check out the top 10 all-time shots at the AT&T Byron Nelson featuring aces, recovery shots and winning putts!

THUNDERBIRDS ECLIPSE $13 MILLION DONATION MARK FOR FIRST TIME, EIGHTH STRAIGHT YEAR BREAKING RECORD.

The Thunderbirds – hosts of the Waste Management Phoenix Open – raised a record $13.2 million ($13,254,334) for local charities through proceeds from the 2019 tournament. This is the highest single-year charitable donation in tournament history, breaking last year’s record total of $12.2 million and the first time eclipsing $13 million in tournament history. It also marks the eighth-consecutive year breaking the tournament record of charitable dollars raised in a single year.

“We’re always extremely proud when we make this announcement, and we’re pleased to break our single-year charitable contribution record for the eighth-straight year,” said 2019 WM Phoenix Open Tournament Chairman Chance Cozby. “It is a testament to the public involvement around our event and we’re grateful for the support of the community, our corporate partners and especially our title sponsor Waste Management so we can continue to achieve our goals to help Arizona children and families in need.”

The Thunderbirds and the Waste Management Phoenix Open have raised more than $81 million ($81,672,224) for local charities since 2010 when Waste Management became title sponsor. In its history, dating back to 1932, the Phoenix Open has raised more than $147 million ($147,718,790) for charities in Arizona.

“With the tremendous partnership from The Thunderbirds, we are proud that the Waste Management Phoenix Open generated record-breaking charitable contributions and benefits hundreds of charities,” said Jim Fish, Waste Management president and CEO. “2019 marked our tenth year as title sponsor. Given the tremendous impact this zero waste tournament provides the community and environment, it’s no surprise we also announced our title sponsorship extension through 2030.”

What it’s like to be at the Masters

AUGUSTA, Ga. – Since the year’s first major is underway and you can’t be here yourself, here are my top moments from Wednesday at the Masters and the annual Golf Writers Association of America awards dinner.


1. Entering the hallowed grounds through a secret door

My day began with the annual Golf Writers meeting in the Augusta National Press Center. Upon entering ANGC through a private gate and shuttling past the club’s own cottages – tournament patrons nowhere in sight – I arrived at the ENORMOUS Masters Press Center. Picture NASA Ground Control meets a drive-in theater. Very impressive.


2. Watching Lefty get his grind on

The first thing I did after my meeting was hit the practice facility, where Phil Mickelson was in the middle of a grind session with swing coach Andrew Getson.

A small tweak here and there, some words of encouragement – it’s fun watching how the world’s best practice and work with their coaches. Which is not dissimilar to how GOLFTEC students work with theirs!

By the way, parking yourself at the range is a must-do at the Masters (or at any Tour event for that matter), because there’s action happening in all directions. I could’ve sat there all day but, alas, had that famous golf course to explore.


3. Augusta National is different than it looks on TV

It’s often said Augusta National is hillier in person than it appears on TV. This is true. What’s not often said, however, is how much smaller the greens are in real life than they appear on the flat screen.

That goes to show just how good these players are, especially when you take into account that these greens are also significantly more sloped than they appear on TV — and as fast as any course on the planet.

Honma Releases Justin Rose’s Prototype Irons to Retail

When Justin Rose signed with Honma in January 2019, the obvious question for equipment fans was: “What model clubs will he use?” Rose quickly put speculation to rest with a Twitter post showing off never-before-seen T//World 747 Rose Proto MB irons.

Rose wasted no time notching a PGA TOUR win using the prototype irons; he won the 2019 Farmers Insurance Open at Torrey Pines in January.

Equipment fans then began to wonder whether the “Rose Proto” irons would eventually hit retail. Honma has officially announced that the clubs are now available for purchase.

According to Honma, the irons – which are forged from S20C mild carbon -- were designed with “extensive input and direction” from Rose, who has been using the irons throughout 2019.

“The idea of having a hand in the collaborative design process for my set of clubs was extremely exciting,” Rose said in a press release. “Working with Honma master craftsmen to create an iron that felt and looked great for me was one of the biggest thrills of my career.”

Tiger Woods’ 2019 Masters Victory Extends Bridgestone Golf Tour Hot Streak

Tiger Relies on Bridgestone Tour B XS Ball to Win First Green Jacket Since 2005, Giving Bridgestone Its 5th Win of the Season

(COVINGTON, GA) –There wasn’t a dry eye in the house as Bridgestone Golf ambassador Tiger Woods put an exclamation point on one of the greatest comebacks in sports history, winning his 15th career major championship at the 2019 Masters tournament.  The victory, with Bridgestone’s TOUR B XS golf ball, marks Woods’ first return to the winner’s circle at Augusta National in 14 years and gives him an incredible 5 green jackets for his illustrious career, the second most in history. The win comes 11 years since Woods’ last major championship title, and remarkably it is the first ever in which he’s had to come from behind. Moreover, Tiger’s 2019 Masters triumph is the 5th win of the season for Bridgestone’s award-winning TOUR B golf ball family.

Using Bridgestone Golf’s TOUR B XS balls, Woods navigated the tight Georgia Pines and slick greens to card a final round 2-under 70 to win by one-shot over a virtual who’s who of top players in the world.  Woods recorded 22 birdies for the week to propel him to his tournament best 13-under par total.

“I thought it was interesting that Tiger commented that ‘it fits’ when he slipped on the Green Jacket in the Butler Cabin, and that’s basically exactly what he said when he first tried our TOUR B XS golf ball,” said Dan Murphy, President and CEO of Bridgestone Golf. “This victory is huge for the game of golf, but beyond what it means for the game as a whole, Tiger’s Masters victory is a tremendous exclamation point on an incredible stretch for our TOUR B series balls. Like we do for consumers, we go to great lengths to ensure that our Tour players have a ball that fits their game, and there is no question the TOUR B XS has been a great choice for Tiger.”