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CARLSBAD, Calif., May 26, 2016 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY), an industry leader in innovative golf equipment and technology, announced today it has invested in Junior.Golf, a comprehensive online program that brings together kids, parents and golf professionals in a way that modernizes the junior golf experience.
Junior.Golf is an easy-to-use digital platform that gives golf facilities the tools and processes to engage parents and their children. This will be particularly attractive to millennial parents and their digitally-engaged children. Through Junior.Golf, golf facilities can access a single platform for managing multiple areas of their business including the player database, programming and content as well as marketing communication. To make learning fun, junior golfers now have a gamified experience that tracks their stats, and parents have immediate access to the latest information on events, clinics and tournaments relevant to their junior golfer.