
CARLSBAD, Calif., May 26, 2016 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY), an industry leader in innovative golf equipment and technology, announced today it has invested in Junior.Golf, a comprehensive online program that brings together kids, parents and golf professionals in a way that modernizes the junior golf experience.
Junior.Golf is an easy-to-use digital platform that gives golf facilities the tools and processes to engage parents and their children. This will be particularly attractive to millennial parents and their digitally-engaged children. Through Junior.Golf, golf facilities can access a single platform for managing multiple areas of their business including the player database, programming and content as well as marketing communication. To make learning fun, junior golfers now have a gamified experience that tracks their stats, and parents have immediate access to the latest information on events, clinics and tournaments relevant to their junior golfer.







Each year, more than 15,000 kids and young adults are diagnosed with cancer. The Chiera Family Foundation has teamed up with Bridgestone Golf, so now, by playing golf with a special golf ball, you can make a difference. By purchasing a N.I.C.K.'s CAMP golf ball, you can help kids who are battling cancer attend a special summer camp called NICK's CAMP, send young adults who have beaten cancer to college, and even teach young cancer patients life lessons and golf through The First Tee of Broward.


