Golf Channel’s Coverage of The Open Drives Record Viewership and Builds Upon 5 Straight Quarters of Year-over-Year Growth
Golf Channel Digital Streamed 58 Million Minutes during The Open, More Than Any Previous Quarter
The momentum Golf Channel has generated in 2016 continues with its most-watched July in the network’s 21-year history. July saw Golf Channel post its most-watched day ever and place as the No. 1 sports network during the network’s inaugural coverage of The Open, overall building upon five straight quarters of year-over-year growth. Ultimately, Golf Channel drew more than 16 million unique viewers in July (+17% vs. July ’15) – most-viewed month year-to-date – and had 17 programs average more than a half million viewers (+31% vs. July ’15, 116 programs +500k viewers YTD, +29% vs 2015 YTD). And Golf Channel continues to deliver the most-affluent audience in television in Total Day and Primetime, according to data released by The Nielsen Company.