“Tiger is a rare athlete who transcends his sport and it’s been a treat for golf fans around the world to watch him compete this season,” says Angel Ilagan, President and CEO of Bridgestone Golf. “Working with both Tiger and the TGR Foundation has been a tremendous experience and we’re excited to build on the popularity of Bridgestone golf balls, while helping a great cause.”
The TOUR B XS Tiger Woods Edition is the newest member of the popular TOUR B Series, the most technologically advanced golf balls Bridgestone has ever produced. The X and XS lines provide low-handicap players with tremendous spin and greenside control due to a soft urethane cover formulation, while increased distance comes from enhanced aerodynamics and an improved 330 Dual Dimple design.
During development, company engineers used data from more than three million in-person and online ball fittings, combined with insights from leading third-party industry sources, to identify needs of specific player types. They then drew on more than 800 golf ball patents to determine which proprietary technologies would most benefit each golfer persona identified.
The line consists of the TOUR B X, XS, RX and RXS (each $44.99) – which provide unmatched feel, accuracy and distance. To help players find the perfect ball for their games, Bridgestone offers two quick, easy and comprehensive fitting options:
BFIT Golf Ball Fitting App – Free to download, the app turns the iPhone into a mobile launch monitor by utilizing the camera to analyze the user’s swing and recommend the best Bridgestone ball for his or her game.
New Online Fitting Tool – Available at www.bridgestonegolf.com, it accommodates the full spectrum of players. The “Quick Fit” option easily determines the best ball for novices while the in-depth “I Know My Game” presents detailed questions to assist experienced golfers to find the perfect fit. The “I’ve Been Measured” path allows users to input launch monitor data, ensuring the most accurate recommendation possible.
Each TOUR B Series golf ball features proven characteristics which continue to make Bridgestone Golf among the most respected brands in the industry. They include:
- Accuracy – Gradational core optimizes energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains.
- Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots.
- Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control.
- Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges.
In addition to Woods, Bridgestone Golf’s professional staff includes FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, rising stars Bryson DeChambeau and LPGA stars Lexi Thompson and Cheyenne Woods.