NEW VENUES, ENHANCED FAN EXPERIENCES SPICE UP 85TH EDITION OF “THE PEOPLE’S OPEN”
The 2020 Waste Management Phoenix Open is now less than 100 days away, but there is already plenty of buzz at TPC Scottsdale to prepare for the 85th edition of “The People’s Open.” Construction began on September 16 and will continue for more than four months leading up to the tournament, which will tee it up Jan. 27 – Feb. 2 in Scottsdale.
Tournament Chairman Tim Woods announced plenty of new enhancements for the 2020 tournament, from expanded and new general admission venues, to more expansion at the 18th hole, along with minor changes at the popular 16th and 17th holes.
“Each and every year we try to improve upon the previous year, and this year is no different,” Woods said. “Everyone is aware of our iconic 16th hole and the various popular hospitality venues throughout the course, but our focus the last couple of years has been to enhance the overall experience for our general admission guests, something we are doing again for 2020.”
One of those new venues open to the public is the Kiva Club, a multi-level general admission venue located next to Bay Club that offers views of holes 10 and 17 and will provide food and beverage options for purchase. Kiva Club will feature a main viewing deck and a second-level platform with tables and seating across the rail, along with a large bar in the middle, making it a prime spot to watch the golf action.
“The 17th hole has really grown over the last few years, but the majority of that growth was corporate hospitality,” Woods said. “It’s such a great hole, we wanted to create a venue for the public to be able to experience it in style and comfort as well.”
Another public hospitality venue, while not new, is being expanded for the fourth straight year. The area atop the hill overlooking hole No. 12, No. 6 green and No. 13 tee which started in 2016 as El Rancho will get yet another upgrade for the 2020 tournament. The extremely popular general-admission viewing area now named The Ridge presented by Taylor Morrison will double in size, providing a nearly 36,000-square-feet viewing platform featuring lounge style furniture as well as food and beverage options, along with drink rails on three sides of the giant venue.