Working with BEF and the Change the Course campaign, Waste Management and The Thunderbirds also support the restoration of Northern Arizona rivers and streams. This collaboration, also supported by M Culinary, Kohler, Coca-Cola North America and Swire/Coca-Cola, has restored 236 million gallons to the Verde River and other freshwater ecosystems in Arizona since 2015, including 75 million gallons of water in 2018. These restoration efforts have supported ranchers, farmers and communities across the Verde River Valley.
“We’ve used the power of sports, the most-attended PGA TOUR tournament and largest verified zero waste event in the world as our platform to drive awareness about conserving water, reusing grey water and restoring freshwater,” said Janette Micelli, External Communications Manager, Waste Management. “Embracing leading by example, we’ve also educated and engaged hundreds of thousands of fans with messaging on how they too can conserve water in their daily lives.”
In 2019, Waste Management celebrates its 10th year as title sponsor of the PGA TOUR’s largest-attended event. Over the last decade, Waste Management has turned the Waste Management Phoenix Open into the most sustainable sporting event on the planet. Since 2013, WM has diverted 100 percent of tournament waste, through recycling, composting, donation, reuse or creating energy – that’s over 6.4 million pounds of material going to its next best use.
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